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Communications and Journalism

Recommendations for communications research.

Books on Marketing and/or Advertising

The easiest way to find books on advertising in the library is by checking OneSearch, our library catalog. Each book listed in the catalog also has a number of subject headings assigned to it. If you click on the subject link for a book, you can find more books on that same subject. If you are looking for a place to begin your research, please consider our advertising/marketing reference collection (see below). 

Books on advertising will likely be found under some of the subject headings below. Try entering some of the terms below into a search and you'll find many titles. The list here is not exhaustive, but intended to give you a place to start while searching. Subjects with more titles are bolded.


Advertising Advertising agencies Advertising Agencies -- United States Advertising and Children Advertising campaigns
Advertising copy Advertising -- Drugs -- United States Advertising -- Fashion Advertising -- History Advertising layout and typography
Advertising laws Advertising--Management Advertising -- Periodicals Advertising -- Political Advertising--Psychological aspects
Advertising research Advertising--Social aspects Advertising -- Social Aspects -- United States Advertising -- Tobacco Advertising -- United States
Advertising -- United States -- History Advertising -- United States -- Psychological aspects Advertising -- Vocational guidance Brand loyalty Brand name products
Cable television advertising Commercial art Commercial art -- study and teaching Commercial art -- United States -- History -- 20th century Communication in marketing
Consumer behaviour Consumer preferences Display of merchandise Graphic arts Graphic arts -- history
Internet advertising Marketing Packaging Relationship marketing Sales
Selling  Television advertising Television advertising --United States    


if you would like to browse the library's collection, here are some potentially relevant call numbers in the area of marketing. You can find further recommendations for subject terms and call numbers for each area of communications in the Areas of Study pages. Specific reference recommendations are available on a separate page as well.

6th Floor:

  • HD 60-60.5: Social Responsibility of Business
  • HF 5410-5417.5: Marketing
  • HF 5801-6182: Advertising
  • KF 4770: Freedom of speech

7th Floor: 

  • P 87-96: Mass Media (Communications)
  • PE 1-3729: English
  • PN 1990-1992.92: Broadcasting
  • PN 4832-4836: Magazines and other periodicals

Marketing/Advertising Reference Works

Below are a few of our specific recommended titles for researchers looking for information on marketing and advertising in America and abroad. Except where noted, the titles below can all be found in the reference section (2nd Floor, behind the reference desk) of the Library. 

Find Industry Information

A number of our databases will help you find extensive information on companies. 

Find Company Information

A number of our databases will help you find extensive information on specific companies. The Find Industry Information databases (see box above) may also be helpful if you are looking for a specific company. 

Marketing/Advertising Web Resources