Communications and Journalism

The easiest way to find books on advertising in the library is by checking OneSearch, our library catalog. Each book listed in the catalog also has a number of subject headings assigned to it. If you click on the subject link for a book, you can find more books on that same subject. If you are looking for a place to begin your research, please consider our advertising/marketing reference collection (see below). 

Books on advertising will likely be found under some of the subject headings below. Try entering some of the terms below into a search and you'll find many titles. The list here is not exhaustive, but intended to give you a place to start while searching. Subjects with more titles are bolded.

if you would like to browse the library's collection, here are some potentially relevant call numbers in the area of marketing. You can find further recommendations for subject terms and call numbers for each area of communications in the Areas of Study pages. Specific reference recommendations are available on a separate page as well.

6th Floor:

• HD 60-60.5: Social Responsibility of Business
• HF 5410-5417.5: Marketing
• HF 5801-6182: Advertising
• KF 4770: Freedom of speech

7th Floor: 

• P 87-96: Mass Media (Communications)
• PE 1-3729: English
• PN 1990-1992.92: Broadcasting
• PN 4832-4836: Magazines and other periodicals

Below are a few of our specific recommended titles for researchers looking for information on marketing and advertising in America and abroad. Except where noted, the titles below can all be found in the reference section (2nd Floor, behind the reference desk) of the Library. 

A number of our databases will help you find extensive information on companies. 

A number of our databases will help you find extensive information on specific companies. The Find Industry Information databases (see box above) may also be helpful if you are looking for a specific company.